We hear the following things right before someone asks if we will build them a new website:
My website ...
The Reality
We are firm believers in aligning on an appropriate go-to-market strategy first before just rushing off to build a new website. However, there are times when building a website is the right first move, and we can do that!
We will work with you to verify that building a website is your business's "best" next step. Once we all agree that this is the next step, we will work with you to estimate your project.
The Plan
We have a proven process that delivers predictable, scalable growth for companies in the racing and automotive performance industries, and this is how it works for website projects.
Scope and Goal Definition
Understand your motivation for a website redesign
Align on design: what are we keeping, evolving, revamping
Discuss impact of various design directions on timeline & budget
Site Map
Understand the top 3-5 key pages that require the most effort
How to get the maximum result without paying for "grunt work"
What (if anything) will your team own beyond content?
Features & Conversion Points
Document key features & functionality
Blog, conversion points, key pages
Budget
How can we crush your new web design but not your wallet
We will present you with multiple options. YOU are in control of the budget
Keys to Winning
1 decision maker + 2 (max) stakeholders - not decision by committee
Content is provided in advance
We will create custom modules, not custom code
Final Alignment
3 examples of what you like / dislike & why
Alignment on budget + timeline
Kickoff call + your POC
Just Build My Website, Please
If you want to jump the alignment on a go-to-market strategy step and just need a new website, let's talk and understand if we are the right fit for your business.
